SOFTWARE AS A SERVICE
NEWS

Getting Bang For Your Marketing Buck!

“Doing more with less” is a common phrase being banded around boardrooms - and one of the first areas to come under scrutiny is Marketing Budgets. An independent survey of 50 B2B IT Sales & Marketing Managers showed Marketing ROI being rank as "critical" to surviving the current economic climate. When asked how many Sales Leads are not followed up by direct sales staff or business partners – most admitted having no idea, but thought it could be as high as 78% - meaning more than three-quarters of the money spent on lead-generation was wasted and the potential sales revenue lost. For further information contact info@mkis.co.uk

Gary Boyce Joins MKIS as Non-Executive Chairman

Gary Boyce is welcomed as non-executive Chairman, working with the MKIS board. Having spent the last 9 years working with UK and US based CRM and Service Solutions, Gary has had extensive involvement in the growing industry of On-Demand technology, and brings with him twenty-two years experience in European I.T. organisations, and fourteen years operating at board level.

BID Selects TMToolKit™ to support Major Client in Channel Marketing

Leading UK Demand-Creation specialist, Business Intelligence Direct (BID) selects TMToolKit™ to help them support a Leading Global IT organisation in their UK Channel Sales & Marketing Programmes.

The Launch of TMToolKit™ for Outbound B2B Telemarketing Agencies.

MKIS launches the first purpose-built On-Demand software system for B2B Outbound Telemarketing. The TMToolkit is the first system to fully integrate Marketing Agencies with their Clients Sales Pipelines for maximum marketing ROI.

MKIS LOGIC™ supports Wax Digital in growing sales.

Wax Digital, a leading European On-Demand Purchasing and Spend-Management specialist, whose customers include Xerox, Corus, PC World and Network Rail, select MKIS LOGIC™ to help support their growing sales operations.

MKIS LOGIC™ beats Gold-Vision™ for Delivering Marketing Services.

MKIS LOGIC™ was selected for its ease-of-use and pre-built functionality over Gold-Vision™ by Demand Generation specialist, Marketing Addiction.

MKIS LOGIC™ replaces leading brand CRM

Mercia Sales & Marketing selects MKIS LOGIC™ to replace GoldMine® - Dean Marshall, Administration Director: "MKIS LOGIC™ is the perfect system for B2B Marketing and Sales operations... it addresses as standard all the limitations we found and does not require the same amount of internal support or external third parties - it only requires minimal customisation which we can easily do ourselves."

30th January 2007

Oi! Want Results? Try MKIS LOGIC™

Leading New Media company, Oi!, whose clients include Pfizer, Land Rover, Cadbury and Bayer, select MKIS LOGIC over ACT! and GoldMine®. Managing Director of Oi!, David Ashley,"MKIS LOGIC is one of the best decisions we have made.”

22nd December 2006

MKIS LOGIC™ Gets Put Through its Paces by Repeat Solutions

e-Business Consulting specialists, Repeat Solutions Ltd, have selected MKIS LOGIC™ as part of growing their Midlands-based technology practice. Managing Director, Adrian Cryer, who has extensive knowledge of the B2B technology sector and worked with the renowned University of Warwick's National B2B Centre, comments: "Brand-awareness aside, the price, usability and functionality still beat anything I’ve seen on the market to date.”

4th December 2006

Use Your Mobile or PDA for Even Quicker & Easier Pipeline Management

MKIS LOGIC™ extends its Sales Pipeline functionality to include special screens and features designed for mobile phones and hand-held PDA web-browsers. Fully integrated within the new version 4.9 of MKIS LOGIC™, MKIS Mobile™ can be used with any mobile device that has an internet browser - so making it even quicker and simpler to receive leads, and update and report sales pipelines.

1st November 2006

Neteffekt uses MKIS LOGIC™ to Structure Sales Growth

Specialist technology company, Neteffekt Ltd, who provide e-Marketing, e-Commerce and e-Service solutions to UK SMEs, have selected MKIS LOGIC™ as part of their strategic plans to manage the growth of their sales and marketing operations.

15th August 2006

Birmingham Post - MKIS

UK businesses are losing millions of pounds because they have no way of tracking their marketing spend and sales leads. Click here for Birmingham Post website

1st July 2006

Sharp Information Systems Races Ahead with MKIS LOGIC™

UK Technology Company, Sharp Information Systems Ltd, a specialist in web-based analytical software for the Gaming Industry, has selected MKIS LOGIC™ to aid their management and delivery of sales and marketing as they expand into new countries.

3rd April 2006

Network Ltd Cures Growing Pains With MKIS LOGIC™

Network Ltd, a specialist UK software company who provide leading edge internet knowledge management systems, has selected MKIS LOGIC™ to help them keep pace with their rapidly expanding business.

30th March 2006

Intelligent Paving Systems uses MKIS LOGIC™ for real-time collaboration with International Partners

UK based Intelligent Paving Systems Ltd, a specialist environmental research company that provides international manufacturers with expertise in keeping pace with new legislation, has selected MKIS LOGIC™ to collaborate with their worldwide business partners.

1st February 2006

Collaborating with Partners using MKIS LOGIC™

Midlands-based Cachinnare Ltd, a specialist provider of Business Technology Consultancy to mid-market manufacturers, has selected MKIS LOGIC™ to collaborate with business partners across the UK.

8th August 2005

Keeping Control of Sales & Marketing Data Intelligence

UK based Marketing Information Systems Limited (MKIS), a specialist provider of marketing and technology services to Business-to-Business organisations, today announced the new data intelligence and security enhancements to their web-based Sales and Marketing application MKIS LOGIC™ (v4.6).

Marketing ROI... real-time at your fingertips

  • Take control of multi-tactic marketing budgets and activities
  • Have real-time visibility of single and consolidated pipeline forecasts
  • Get the true picture of what is really going on across both Marketing AND Sales

MKIS LOGIC™ is rapidly being recognised as a market leader, helping to evolve and deliver best practices within modern SMEs.

Leading industry professional, Professor Angus Jenkinson*, Director of the Centre for Integrated Marketing at University of Bedfordshire Business School, independently quoted about MKIS LOGIC™:

"Marketing and sales campaigns need to provide accurate return on investment and quality learning. This requires an integrated and effective system connecting initial communication planning to final outcomes across all tiers & organisations, including all the team partners (brand owners, agency, telemarketing companies, direct sales and resellers). The web-based collaborative application from MKIS appears to be one of the few systems designed to meet this need."

MKIS LOGIC™ is regarded by customers as the easiest and most practical way to gain visibility and control of all Marketing and Sales operations within direct or channel sales environments of national or international businesses.

Using cleverly designed role-based screens for all the key functions involved Return-On-Investment (ROI) information is automatically captured and calculated across marketing programmes in single or multiple countries.


MKIS LOGIC™ comes Ready-to-Use for:

► Marketing Automation
► Sales Force Automation
► Partner Management
► Telemarketing Management


For further information, contact the UK Sales Office:
tel: +44 (0)870 44 272 96
email: info@mkis.co.uk


*Professor Angus Jenkinson is Director of the Centre for Integrated Marketing and CEO of Stepping Stones Consultancy Ltd. He was formerly Sales & Marketing Director of JBA International plc, and then co-founder and CEO of CRM pioneer The Computing Group before setting-up Stepping Stones in 1991. He has led numerous strategy, branding and change assignments with blue chip companies, including serving as OgilvyOne global knowledge manager for 6 years. He is a non-executive director of several companies. www.stepping-stones.org