SOFTWARE AS A SERVICE
NEWS

Getting Bang For Your Marketing Buck!

“Doing more with less” is a common phrase being banded around boardrooms - and one of the first areas to come under scrutiny is Marketing Budgets. An independent survey of 50 B2B IT Sales & Marketing Managers showed Marketing ROI being rank as "critical" to surviving the current economic climate. When asked how many Sales Leads are not followed up by direct sales staff or business partners – most admitted having no idea, but thought it could be as high as 78% - meaning more than three-quarters of the money spent on lead-generation was wasted and the potential sales revenue lost. For further information contact info@mkis.co.uk

Gary Boyce Joins MKIS as Non-Executive Chairman

Gary Boyce is welcomed as non-executive Chairman, working with the MKIS board. Having spent the last 9 years working with UK and US based CRM and Service Solutions, Gary has had extensive involvement in the growing industry of On-Demand technology, and brings with him twenty-two years experience in European I.T. organisations, and fourteen years operating at board level.

Click here for Press Release.

BID Selects TMToolKit™ to support Major Client in Channel Marketing

Leading UK Demand-Creation specialist, Business Intelligence Direct (BID) selects TMToolKit™ to help them support a Leading Global IT organisation in their UK Channel Sales & Marketing Programmes.

The Launch of TMToolKit™ for Outbound B2B Telemarketing Agencies.

MKIS launches the first purpose-built On-Demand software system for B2B Outbound Telemarketing. The TMToolkit is the first system to fully integrate Marketing Agencies with their Clients Sales Pipelines for maximum marketing ROI.

Click here for Screen Shots Overview

MKIS LOGIC™ supports Wax Digital in growing sales.

Wax Digital, a leading European On-Demand Purchasing and Spend-Management specialist, whose customers include Xerox, Corus, PC World and Network Rail, select MKIS LOGIC™ to help support their growing sales operations.

MKIS LOGIC™ beats Gold-Vision™ for Delivering Marketing Services.

MKIS LOGIC™ was selected for its ease-of-use and pre-built functionality over Gold-Vision™ by Demand Generation specialist, Marketing Addiction.

MKIS LOGIC™ replaces leading brand CRM

Mercia Sales & Marketing selects MKIS LOGIC™ to replace GoldMine® - Dean Marshall, Administration Director: "MKIS LOGIC™ is the perfect system for B2B Marketing and Sales operations... it addresses as standard all the limitations we found and does not require the same amount of internal support or external third parties - it only requires minimal customisation which we can easily do ourselves."

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30th January 2007

Oi! Want Results? Try MKIS LOGIC™

Leading New Media company, Oi!, whose clients include Pfizer, Land Rover, Cadbury and Bayer, select MKIS LOGIC over ACT! and GoldMine®. Managing Director of Oi!, David Ashley,"MKIS LOGIC is one of the best decisions we have made.”

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22nd December 2006

MKIS LOGIC™ Gets Put Through its Paces by Repeat Solutions

e-Business Consulting specialists, Repeat Solutions Ltd, have selected MKIS LOGIC™ as part of growing their Midlands-based technology practice. Managing Director, Adrian Cryer, who has extensive knowledge of the B2B technology sector and worked with the renowned University of Warwick's National B2B Centre, comments: "Brand-awareness aside, the price, usability and functionality still beat anything I’ve seen on the market to date.”

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4th December 2006

Use Your Mobile or PDA for Even Quicker & Easier Pipeline Management

MKIS LOGIC™ extends its Sales Pipeline functionality to include special screens and features designed for mobile phones and hand-held PDA web-browsers. Fully integrated within the new version 4.9 of MKIS LOGIC™, MKIS Mobile™ can be used with any mobile device that has an internet browser - so making it even quicker and simpler to receive leads, and update and report sales pipelines.

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1st November 2006

Neteffekt uses MKIS LOGIC™ to Structure Sales Growth

Specialist technology company, Neteffekt Ltd, who provide e-Marketing, e-Commerce and e-Service solutions to UK SMEs, have selected MKIS LOGIC™ as part of their strategic plans to manage the growth of their sales and marketing operations.

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15th August 2006

Birmingham Post - MKIS

UK businesses are losing millions of pounds because they have no way of tracking their marketing spend and sales leads. Click here for Birmingham Post website

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1st July 2006

Sharp Information Systems Races Ahead with MKIS LOGIC™

UK Technology Company, Sharp Information Systems Ltd, a specialist in web-based analytical software for the Gaming Industry, has selected MKIS LOGIC™ to aid their management and delivery of sales and marketing as they expand into new countries.

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3rd April 2006

Network Ltd Cures Growing Pains With MKIS LOGIC™

Network Ltd, a specialist UK software company who provide leading edge internet knowledge management systems, has selected MKIS LOGIC™ to help them keep pace with their rapidly expanding business.

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30th March 2006

Intelligent Paving Systems uses MKIS LOGIC™ for real-time collaboration with International Partners

UK based Intelligent Paving Systems Ltd, a specialist environmental research company that provides international manufacturers with expertise in keeping pace with new legislation, has selected MKIS LOGIC™ to collaborate with their worldwide business partners.

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1st February 2006

Collaborating with Partners using MKIS LOGIC™

Midlands-based Cachinnare Ltd, a specialist provider of Business Technology Consultancy to mid-market manufacturers, has selected MKIS LOGIC™ to collaborate with business partners across the UK.

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8th August 2005

Keeping Control of Sales & Marketing Data Intelligence

UK based Marketing Information Systems Limited (MKIS), a specialist provider of marketing and technology services to Business-to-Business organisations, today announced the new data intelligence and security enhancements to their web-based Sales and Marketing application MKIS LOGIC™ (v4.6).

Click here for more information and press release.

Lead Management... an end to the black-hole!

Whether they are leads from Telemarketing, Direct Mail, Trade Shows, Emailers, Web-sites - B2B companies report that they:

□ Save huge sums by reducing lead wastage
□ Seamlessly integrate Telemarketing Operations with Sales Pipelines
□ Increase Sales through improved lead quality and conversion rates
□ Maximise marketing Return on Investment (ROI)
□ Improve communication between Marketing, Sales and Business Partners

Features Overview

  • Set best practices across multiple offices and business partners
  • Purpose-built Out-bound Telemarketing Screens and Features
  • Automatic analysis of lead conversion rates, cost per lead and ROI
  • Automatic notification of leads via email and on-screen highlights
  • Status-check, Up-Sell, Cross-Sell features
  • Standardised Codes for Leads Status and Pipeline Stages
  • Customise Lead Qualification criteria, and reasons for Qualifying-Out
  • Set security controls for internal and external sales teams
  • Import and assign leads directly into the system
  • Integrate internal/external Telemarketing activities and processes
  • Have an outsourced administrator update leads for users:
    www.mkis.co.uk/vsa

►► Lead Management:
With full tracking, assignment/reassignment, auto-notification and reporting features, the most can be made of every lead - right from the marketing programmes or channels they came from – through qualification and hand-over processes - and into sales pipelines.

►► Leads through to Opportunity Management:
Quick and simple screens with lots of ‘one-click’ features and special ‘Quick-Update’ function. Individuals or teams (internal or external 3rd parties) can be securely assigned on the fly – ensuring full collaboration across all activities, notes and attachments – maximising the chances of a successful sale.

►► Approvals, Lead Qualification, Qualify-Out Processes:
To maximise and efficiently manage leads and opportunities, specially designed screens, pop-ups and features can be set-up and triggered - so lead and sales processes can be set to meet business requirements, and followed as part of standard practices – maintaining a closed-loop process that benefits Sales, Marketing and Management in progressing sales and maximising ROI.

►► Territory Management:
There are a full-range of different ways to ensure leads and given to the right individuals, teams or 3rd party Sales Partners – with pre-defined and customisable data and record partitioning.

►► Partner Management:
For complete secure collaboration of activities and consolidation of reporting across direct and indirect sales - MKIS has designed ready-to-use PRM features. ‘Switched-on’ as part of standard admin set-up, there are no additional modules or special requirements – just ONE system to maximise channel ROI. For more information – go to the ‘Partner Management’ section at the top-left of the screen.

OPTIONAL MODULES Ready-to-Use:

► Marketing Automation
► Sales Force Automation
► Partner Management

For further information, contact the UK Sales Office:
tel: +44 (0)870 44 272 96
email: info@mkis.co.uk