Lead Management... an end to the black-hole!
Whether they are leads from Telemarketing, Direct Mail, Trade Shows, Emailers, Web-sites - B2B companies report that they:
□ Save huge sums by reducing lead wastage
□ Seamlessly integrate Telemarketing Operations with Sales Pipelines
□ Increase Sales through improved lead quality and conversion rates
□ Maximise marketing Return on Investment (ROI)
□ Improve communication between Marketing, Sales and Business Partners
Features Overview
- Set best practices across multiple offices and business partners
- Purpose-built Out-bound Telemarketing Screens and Features
- Automatic analysis of lead conversion rates, cost per lead and ROI
- Automatic notification of leads via email and on-screen highlights
- Status-check, Up-Sell, Cross-Sell features
- Standardised Codes for Leads Status and Pipeline Stages
- Customise Lead Qualification criteria, and reasons for Qualifying-Out
- Set security controls for internal and external sales teams
- Import and assign leads directly into the system
- Integrate internal/external Telemarketing activities and processes
- Have an outsourced administrator update leads for users:
www.mkis.co.uk/vsa
►► Lead Management:
With full tracking, assignment/reassignment, auto-notification and reporting features, the most can be made of every lead - right from the marketing programmes or channels they came from – through qualification and hand-over processes - and into sales pipelines.
►► Leads through to Opportunity Management:
Quick and simple screens with lots of ‘one-click’ features and special ‘Quick-Update’ function. Individuals or teams (internal or external 3rd parties) can be securely assigned on the fly – ensuring full collaboration across all activities, notes and attachments – maximising the chances of a successful sale.
►► Approvals, Lead Qualification, Qualify-Out Processes:
To maximise and efficiently manage leads and opportunities, specially designed screens, pop-ups and features can be set-up and triggered - so lead and sales processes can be set to meet business requirements, and followed as part of standard practices – maintaining a closed-loop process that benefits Sales, Marketing and Management in progressing sales and maximising ROI.
►► Territory Management:
There are a full-range of different ways to ensure leads and given to the right individuals, teams or 3rd party Sales Partners – with pre-defined and customisable data and record partitioning.
►► Partner Management:
For complete secure collaboration of activities and consolidation of reporting across direct and indirect sales - MKIS has designed ready-to-use PRM features. ‘Switched-on’ as part of standard admin set-up, there are no additional modules or special requirements – just ONE system to maximise channel ROI. For more information – go to the ‘Partner Management’ section at the top-left of the screen.
OPTIONAL MODULES Ready-to-Use:
► Marketing Automation
► Sales Force Automation
► Partner Management
For further information, contact the UK Sales Office:
tel: +44 (0)870 44 272 96
email: info@mkis.co.uk
